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Wistia

Video hosting and marketing for businesses.

4.0 (1) 63 Views Freemium Free Trial
by Wistia, Inc.
Wistia is a professional video hosting platform designed specifically for businesses. It goes beyond simple video playback by providing a suite of marketing and analytics tools to help companies leverage video for growth. The platform offers customizable, brandable video players, detailed engagement analytics, and interactive features like CTAs and email capture forms to turn viewers into leads.

Key features include robust video management, A/B testing for video content, heatmaps showing viewer engagement, and seamless integration with popular marketing and CRM tools. Wistia is built for marketers, sales teams, and businesses that use video as a core part of their content strategy, offering the infrastructure to host, share, and measure video performance effectively.

Unlike consumer platforms, Wistia provides an ad-free, professional environment with a focus on data privacy and brand control. It is ideal for creating video libraries, hosting webinars, embedding videos on websites, and running targeted video marketing campaigns with clear ROI tracking.
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Wistia

Specifications

Pricing Model Freemium
Category Videos Generator
Languages English
Last Update Updated Dec 2025
Platforms
Web

Best For:

  • Business Marketing Teams
    Host and analyze marketing videos, run campaigns with CTAs, and generate leads.
  • Sales Professionals
    Create and share personalized video messages with tracking to see when prospects watch.
  • Content Creators & Educators
    Build a professional video library or course site with detailed viewer engagement insights.

Key Features

Commercial Use
API Available
Beginner Friendly

Gallery & Demo

Pros

  • Professional, brandable, ad-free video player
  • Powerful analytics and engagement tracking (heatmaps)
  • Built-in lead generation tools (CTAs, forms)
  • Excellent integrations with marketing & sales stacks
  • Simple, intuitive interface for non-technical users

Cons

  • Pricing can be high for small businesses or high-volume needs
  • Primarily a hosting/platform tool, not a full-featured video editor
  • Limited free plan (video upload cap)

Frequently Asked Questions

Is there a free plan?

Yes, Wistia offers a free plan with limited features, including a cap on the number of videos and viewers.

Can I remove Wistia branding?

Yes, on paid plans you can fully customize the player with your own branding and remove Wistia logos.

Does Wistia integrate with other tools?

Yes, it offers native integrations with major platforms like HubSpot, Marketo, Mailchimp, Salesforce, and WordPress.

Release History

vSoapbox 2.0 Oct 17, 2023

Screen Recording Integration

Enhanced Soapbox product for easier creation of quick, professional-looking videos directly from your browser.

Freemium
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