Loom

Loom is a video messaging platform designed for asynchronous communication in the workplace. It allows users to instantly record and share videos of their screen, camera, and microphone. The core idea is to replace lengthy emails, meetings, and text-based instructions with short, personal videos that convey nuance and context more effectively. The tool is built for speed and simplicity, enabling users to create, edit, and share a video link in minutes.

Key features include screen and webcam recording, automatic transcription, viewer insights (showing who watched), interactive elements like emoji reactions and comments, and basic video editing (trimming, custom thumbnails). Loom integrates deeply with popular workplace tools like Slack, Notion, Google Workspace, and Jira, making it easy to embed videos directly into workflows. It is widely used by teams for product demos, bug reports, project updates, sales pitches, and internal training.

The platform is designed for professionals, remote teams, educators, and customer support agents who need to communicate complex ideas clearly without scheduling a live call. Its freemium model makes it accessible for individuals and small teams, while its enterprise plans offer advanced security, admin controls, and analytics.