Adobe Firefly

Adobe Firefly is a family of creative generative AI models integrated into Adobe's suite of creative tools and available as a standalone web application. It is designed specifically for creative professionals and hobbyists, focusing on generating commercially safe, high-quality visual and text-based content. The core models are trained on Adobe Stock images, openly licensed content, and public domain content where copyright has expired, aiming to mitigate legal risks associated with AI-generated art.

Key features include Text to Image generation, Generative Fill for editing and expanding images, Text Effects for applying styles to text, and Generative Recolor for vector artwork. It is deeply integrated into Adobe Creative Cloud applications like Photoshop, Illustrator, and Express, allowing for a seamless workflow from ideation to final edit. The standalone web app provides a user-friendly interface for generating and experimenting with content directly in a browser.

Firefly is targeted at graphic designers, marketers, social media content creators, and businesses needing rapid visual content creation. Its integration with the Adobe ecosystem and focus on ethical, commercially viable outputs make it a powerful tool for professional creative workflows.